Marketgoo Evolution is the big brother of MarketGoo Start. It has the same features as Start, but goes much more into detail. It not only tells you what needs to be improved, but also how to do it. You also get more frequent updates and scans.
Optimization is an ongoing process that is never finished. This is where Marketgoo Evolution is a great resource. By serving you with daily targeted tasks, MarketGoo helps to make SEO part of your every day routine.
MarketGoo looks at all aspects that influence how your site is performing in search engines. For each section MarketGoo explains why it is important and provides you with tasks on how to improve this on your website.
- Review your site
- Optimize for search
- Check your content
- Adopt mobile
- Increase popularity
- Be social
We start with your overall score and a summary of the current status of your site. Quickly find out how many visitors you have had, how you are ranking and how popular your site is.
Your overall priorities for today are also listed; the most important three tasks from all sections. Try to do at least one task a day.
Review your site
In this section we look at the technical performance of your site. Marketgoo checks, among other things, if your site is loading fast enough and if there are broken links.
The loading time has a big influence on how users experience your site. If it takes too long, they will abandon your site and look for alternatives.
Optimize for search
Keywords are key in optimizing your site. In MarketGoo Evolution you can select up to 15 keywords to track. MarketGoo recommends you to assign a specific keyword to each page and then helps you to optimize the content of that page for the keyword you assigned.
Check your content
Quality content on your site can be of great help to increase your ranking. MarketGoo checks what types of content you have and how often it is updated.
A good way to improve your online presence and also optimize your site, is to add a blog. MarketGoo offers clear guidelines to help you create quality content for your blog. Try to post an article once a week to really make it work for you.
Most of all searches are done from mobile devices, so it is extremely important that your site is optimized for phones and tablets. MarketGoo checks how fast your site loads and tells you what you can do to make it faster.
The more popular your site is, the higher it will rank with search engines, so that is why it is important to work on increasing the popularity of your site.
Popularity is measured by the amount of links pointing to your website. The more links, the more credible your website is. MarketGoo analyzes the amount of links and tells you how you can increase them.
A lot of content is shared on social media, so it is vital that your company is present there. MarketGoo tracks how often your site has been shared in popular social media and gives recommendations on how to increase this.