In this guide, we show you three easy ways to promote a product in your online shop.
Put a product on sale
Everyone likes to find a bargain and save money. That's why putting a product on sale is one of the most effective ways of increasing sales.
Put a product on sale in the online shop:
- Open the product in your Online Shop administration.
- Scroll down to Pricing & Quantity.
- Check the On sale box.
- Enter the new Sale price.
- Click Save product at the top of your screen.
Add a promotion label to a product
You can make your product stand out by adding a promotion label. For example, "NEW", "-50%" or "Popular", the possibilities are endless.
The label will be placed on top of your product image. You can adjust the colour, font and placement of the label in Website Builder or in WordPress, depending on how you publish your shop. In Website Builder, you do this under Properties, and in WordPress by customizing the CSS.
Add a label to a product:
- Open the product in your Online Shop administration.
- Scroll down to Promotion label.
- Type in the text you want to add.
- Click Save product at the top of your screen.
Tip: Combine a promotion label with the on sale price, for example by adding the label "SALE" or "-30%".
Show a featured product on your front page
A good way of giving products more visibility is to show them in other places on your website, for example, your front page. In this guide, we show how to add a single product but you can also add multiple products in a grid.
Add a featured product to your Website Builder front page:
- Open your front page in Website Builder.
- Click Online Shop in the menu to the left, and select Single under Featured products.
- Select the product you want to show and click Add to page.
- Drag the component to where you want to show it on your front page.
- Click Edit featured product to change styling for the box and image.
- Click Save and then Publish to make your product visible for your visitors.
Tip: To get even more exposure, you can include links to products in social media, like Twitter or Pinterest.
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