What is the benefit of adding a meta description?

Meta descriptions can help improve your page's search engine ranking. They're a part of what is also known as Search Engine Optimisation (or SEO).

A meta description is a brief summary of up to 160 characters displayed below the title and URL in search engine results.

• Add a meta description to the landing page of your Online Shop
• Add a meta description to a product page

A good meta description is a concise but compelling summary of your page's content. Avoid listing keywords only; instead, include them in the description.

You can add meta descriptions for your Online Shop front page and each product. For your product pages, the description should contain information about the product specifically. Each page should have a unique meta description to get the best results.

Tip: Want to know more about SEO? Check out our guide for this topic.

Add a meta description to the landing page of your Online Shop

1. In the Online Shop dashboard, click Settings in the menu on the left.
2. Under Shop information, scroll down to Search Engines (Google).
3. Type in a meta description for your shop.
4. Click Save at the bottom of the page.

Add a meta description to a product page

For customers on dedicated Website Builder hosting plans: Product SEO is part of the Ecommerce plan.

1. In the Online Shop dashboard, click Products in the left menu.
2. Click Product list and select a product by clicking on its name.
3. Scroll down to SEO (Search Engine Optimisation).
4. Enter a URL handle and a page title.
5. Type in a meta description for the product.
6. Click Save at the bottom of the page.

Related articles:

• What is SEO?
• Getting started with Online Shop