Promote products in your Online Shop

Selling products and services from your Online Shop is good – but selling a lot is even better. The Online Shop has several features that allow you to draw your visitors' attention to certain products. This means you can quickly increase the chances of boosting your sales with a few simple steps. Some features can be found within the Online Shop, and some are available in Website Builder.

This guide shows you some easy ways to promote products in your Online Shop.

• Put a single product on sale
• Add a ribbon to a product
• Display discounts with a ribbon
• Show discount details on product widgets or pages
• Show featured products on your front page

Put a single product on sale

Everyone likes to find a bargain and save money. That's why putting a product on sale is one of the most effective ways of increasing sales.

Put a product on sale in the Online Shop:

1. Go to Products and then Product list in your Online Shop administration and open the product you want to put on sale.
2. Scroll down to Pricing.
3. Check the On sale box. If you have a product with more than one variant, you'll need to scroll down to Variants and tick the box next to the regular price to set the sales price in the On sale field.
4. Enter the new Sale price.
5. Click Save at the bottom of your screen.

Add a ribbon to a product

You can make your product stand out by adding a ribbon. This could, for example, read "NEW", "-50%", or "Popular" - the possibilities are endless.

The ribbon will be placed on top of your product image. You can adjust the ribbon's colour and font in Website Builder or WordPress, depending on how you publish your shop. In Website Builder, you do this from the Properties menu that pops up on the right when you click on the Online Shop component (under Ribbons). 

Add a ribbon to a product:

1. Go to Products and Product list in your Online Shop dashboard and open the product to which you want to add a ribbon.
2. Scroll down to Ribbon and click Add ribbon.
3. Type in the text you want to add.
4. Click Save at the bottom of your screen.

Tip: Combine a ribbon with the on sale price, for example by adding the label "SALE" or "-30%".

Display discounts with a ribbon

If you have a discount that applies to several products, you can easily create a ribbon that is automatically shown on all of them. That way, you won't have to add ribbons to the products individually.

Highlight a discount with a ribbon:

1. Go to your Online Shop dashboard and click Marketing and then Discounts in the menu on the left-hand side of the page.
2. Click on an existing discount on the list or create a new one.
3. Under Apply to, you must select the product(s) to which the discount applies. If you haven't selected any products, you won't be able to see the next step.
4. Under Ribbon, toggle the switch with the text Show ribbon and add the text for the ribbon in the field that appears.
5. Click Save at the bottom of the page.

You and your customers will now see a promotion ribbon on all the discounted products in your Online Shop.

Tip: You can edit the style of the ribbon in the Website Builder editor. Click on your Online Shop component and Edit Online Shop in the tab above or below the component. Select Ribbons in the floating menu that appears, and you'll see the styling options of the ribbon.

Show discount details on product widgets or pages

You can add a discount description to your product pages and the single-product widget in Website Builder. That way, you can describe in more detail what the discount entails or how to use it.

1. Go to your Online Shop dashboard and click Marketing and Discounts in the menu on the left-hand side of the page.
2. Click on an existing discount on your list or create a new one. 
3. Under Apply to, you must select the product(s) to which the discount applies. If you haven't selected any products, you won't be able to see the next step.
4. Under Discount details, you must slide the toggle switch that says Show discount details. Enter the text for the details in the field that appears. This could, for example, be instructions on how to apply the discount: "Use SUMMERSALE at checkout for 50% off your order".

Show featured products on your front page

A good way of giving products more visibility is to show them in other places on your website. This could, for example, be on your front page. In the Website Builder, you will find two widget options that allow you to highlight one or more products on your website: The Product widget and the Featured Products widget. You can read more about the different Online Shop components in this guide.

Add a widget to your Website Builder front page:

1. Open your front page in Website Builder.
2. Click Online Shop in the menu to the left and select Product widget (single product) or Featured products (a selection of products).
3. Select the product(s) you want to show and click Add to page.
4. Drag the component to where you want to show it on your front page.
5. Click Edit product widget/Edit featured product to change styling for the component.
6. Click Save and then Publish to make your product(s) visible to your visitors.

Tip: To get even more exposure, you can include links to products in social media, like X or Pinterest. You can get the link to the product after you've published the shop and the widgets. Open your shop or widget page in a browser, click on the product and copy the URL for it.

Related articles:

• Which options and categories can I add for products?
• What is the benefit of adding a meta description?