Mailchimp is one of the leading products for email marketing and automation, and now you can promote your Online Shop products in your Mailchimp campaigns. Connect your Mailchimp account in your Online Shop dashboard, synchronise your products with your Mailchimp account, and add them to your email campaigns. It's as simple as that. If a recipient clicks on a product in an email, they'll be forwarded to your shop.
Follow the step-by-step instructions in this guide to set up the integration.
Note: You need a Mailchimp account to set up this integration. You can create one on Mailchimp's website.
- Step 1 - Find the Mailchimp app in your Online Shop dashboard
- Step 2 - Log in to your Mailchimp account
- Step 3 - Select an audience list and a store
- Step 4 - Adjust your Mailchimp currency (optional)
- Step 5 - Done!
- Step 6 - Adding products to Mailchimp campaigns
Step 1 - Find the Mailchimp app in your Online Shop dashboard
Tip: Before you start this process, please check that you have uploaded images to all your products in your Online Shop product list. If a product doesn't have an image, it won't synchronise with your Mailchimp account.
- Go to your Online Shop dashboard and click Integrations in the menu on the left.
- Find Mailchimp and click Get started.
- Click Accept to approve the permission details.
Step 2 - Log in to your Mailchimp account
- Enter the username/email and password of your Mailchimp account.
- Click Log in.
Step 3 - Select an audience list and a store
You'll need to select an audience list and a store to set up the connection. This step might vary slightly depending on your number of preexisting audience lists and stores and whether you have a free or a paid Mailchimp account.
If you only have one audience list and one store on a free account, this step will be skipped entirely, as these two options will be selected as the default ones in the connection.
Note: The connection cannot be established without a store on your Mailchimp account. So, if you have a free account with no store, you will be presented with an option to upgrade your Mailchimp plan. Once you've done this, you can return to your Online Shop, create a store and complete the setup.
- Choose an audience list from the first drop-down menu.
- Select a store from the second drop-down menu. If you have a paid account, add a new store and enter its name in the field below.
- Click Done.
Step 4 - Adjust your Mailchimp currency (optional)
Your Online Shop and Mailchimp store must use the same currency - otherwise, the integration won't work. If they do not match, you'll get a notification alerting you to this.
- Click the Change to [currency] button to change the currency used in your Mailchimp store.
- Click Done at the bottom of your page to complete the step.
Note: If you want to keep your Mailchimp currency and change the one used in your Online Shop, you must adjust it in your Online Shop settings under Settings -> Shop information.
Step 5 - Done!
Your Online Shop should now be connected to your Mailchimp account. The connection status can be seen on the Integrations page in your Online Shop dashboard.
Step 6 - Adding products to Mailchimp campaigns
Your products will now be synchronised to your Mailchimp account, and you can start adding them to your Mailchimp campaigns. If you're unsure how to do this, you can find more information, including videos and step-by-step instructions, in Mailchimp's own guides:
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