What events do we track with the Facebook pixel?

After you have added the Facebook pixel to your site, the following events in your online shop will be tracked:

• Page view
  When a user visits a page in your shop.
• Add to cart
  When a visitor adds a product to the cart.
• Initiate checkout
  When a visitor begins the checkout process.
• Purchase
  When a visitor has completed a purchase in your shop.

Besides these, we also track the following custom events:

• AddedShippingInfo
  When a visitor has typed in contact information, like name and address.
• ChoseShipping
  The shipping method the customer has chosen.
• ChosePayment
  The payment method the customer has chosen.

When an event is registered, it will become visible in the Facebook Events Manager.

Once you have enough events listed you can create an "Audience" and then create targeted ads for this audience. You can, for example, offer a 30% discount to visitors that have viewed a specific product.

Check this Facebook guide for more information:Create a Custom Audience.

Related articles:

How do I add a Facebook pixel to my Website Builder site?

How do I add Google Analytics to my Website Builer site?