Add a Facebook pixel to the Online shop in Website Builder

By adding the Facebook pixel to your online shop in Website Builder you can track the behaviour of your visitors and create targeted campaigns. In this guide, we show you how to create the pixel and how to add it to Website Builder.

Step 1 - Create the Facebook pixel for your website

Step 2 - Add the code to your Website Builder site

Step 3 - Send test traffic to your site

Step 1 - Create the Facebook pixel for your website

Start by creating a Facebook pixel. You can do this from your Facebook account on Facebook Events Manager. If you have already created a pixel, continue to step 2.

1. Open Facebook Events Manager.
2. Click Get started under the Facebook pixel section.
3. Type in the pixel name and the website URL where you have your shop, and click Create.
4. Under Data Sources you will now see the name of the pixel you created.
5. Copy the pixel ID directly under the name, it's a string of numbers.

Step 2 - Add the code to your Website Builder site

Now that you have created a Facebook pixel, you need to add the pixel ID to your site in Website Builder.

1. Open Website Builder and click the menu icon in the top-right corner.
2. Click Settings.
3. Click Tracking in the menu on the left.
4. Under Facebook Pixel, paste in the pixel ID and click Done.
5. Save your changes and Publish your site.

Step 3 - Send test traffic to your site

To make sure that everything is installed correctly, Facebook recommends you to send test traffic.

1. Return to the Facebook Event Manager Pixel code setup.
2. Scroll down to step 4 and type in the URL of your online shop, for example, https://one-example.guide/shop.html and click on Send Test Traffic.
3. When the status is shown as Active, you know the code has been installed correctly. Note that this process may take several minutes.

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