How can I display Google reviews on my Website Builder site?

Add credibility to your site and brand by letting users know what others think of your products. If you have collected reviews via your Google Business Profile, you can display these directly on your Website Builder site. This guide will show you how to set up this feature using the Google Reviews widget.

This feature is part of the Website Builder Business + E-commerce add-on for classic hosting plans and the dedicated Website Builder plans Pro and E-commerce. You can read more about the different plans in our guide: Which features are included in each Website Builder plan?


Step 1 - Find and insert the Google Reviews widget

  1. Go to the Website Builder editor and find the Social tab in the left-hand menu.
  2. Scroll down to Reviews and click on the Google Reviews widget. You can also drag the component into your workspace.

Red arrows pointing to 'Social' tab and 'Google Reviews' widget in Website Builder editor to add Google Reviews widget.


Step 2 - Create or connect a Google Business Profile

Note: If you've already connected your existing Google Business Profile in the Website Builder dashboard, you can go directly to step 3 and choose your reviews.

Next, you need to create a Google Business Profile or connect to an existing one.

Create a Google Business Profile:

  1. Click Create a listing in the pop-up window and fill out your business information in the fields on the screen. All this information will be synced to your Google Business Profile with Google.
  2. When you reach the end of the flow, go to Google and verify your new profile.
  3. Once the profile is verified and you've received your first reviews, you can return and add both to your website.

Connect an existing profile:

  1. Click Connect a listing in the pop-up window.
  2. Sign in to your Google account and approve the access request.
  3. Choose if you want to import all the information from your profile. Note that you can still fetch your reviews if you decide not to do this.

Website Builder editor showing a pop-up notification for creating or connecting a Google Business Profile with options to proceed.


Step 3 - Select reviews and layout

  1. Once your profile is connected, you'll see a pop-up window with your available reviews. Choose the ones you want to display (you can select up to 6 reviews) and click Continue.
  2. Choose a layout for your reviews. You can change this at a later point if you want to. Click Done to add the component to your site.

Pop-up showing available reviews with a red arrow pointing to the 'Done' button to add reviews to your site.


Step 4 - Edit your Google Reviews widget settings

Adjust the size and placement of the component on your site to your liking.

If you select the component and click the Review settings tab above or below it, you'll get the following editing options:

Change reviews:

Here, you can change which reviews are shown, add additional ones or exclude ones that you've already selected.

Layout: 

If you want to change the layout, select a different one in the drop-down menu next to this option.

Properties menu:

You will also see a separate floating menu with the following settings:

  • Header text: Here, you can change the header text that appears above the reviews.
  • Colour: Change the colour of the text as well as the background of the component.
  • Review button: Choose whether to display the option to leave a review by showing the "leave a review" button in the corner of the component. You can also edit the button style.

Step 5 - Save and publish

Finally, save and publish your changes to make the reviews public on your site.


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